What is Oriflame about? – Another difficult MLM to crack?

Oriflame Review

Another home business based around direct selling? Yes indeed it is, but let’s find out a little more on What is Oriflame About. If you haven’t heard of it, it’s a Swedish based cosmetic company that distributes its products in 60 countries, so it’s no small fry. If you’ve found yourself here though, you are probably sick of reading about money making schemes online and are now considering Oriflame as a business opportunity, and perhaps you want to find out more and get an honest insight into the world of Oriflame.

So read on, it’s all in this Oriflame Review.

But if you want to get started with building your own online business right now, click here to find out more.



Company Name: Oriflame

Website Url: www.oriflame.com

Cost: $20 to $50 starter pack, then cost of purchasing products, and catalogues

My Rating: 3.8 out of 5


So what is Oriflame about? – the business outline

Oriflame is a classic MLM structured business, which is based around direct selling, creating your downline and earning commission through them. You can make money in two ways with this business:

  1. Selling the products
  2. Recruiting other people into your team for them to sell the products.

As you build your team, you earn commissions on the sales that your team make. It’s a simple formula. It’s a classic MLM struture which you will see in other similar companies such as Herbalife and Forever Living.

What is Oriflame about
Have a look at this video which detals this commission stucture in just a few minutes. It’s worth watching if this business is something you are considering. Wow it’s cheesy and badly acted, worth a watch for that I think. And the addition of the ‘the voice’ red chair. nice.


So what’s different about Oriflame?

They focus solely on cosmetics, and I like this because it make your proposition streamlined.

A lot of MLM companies within the similar category, have a more diverse range including makeup, body cosmetics, wellness products, cleaning products, and sometimes pet products. For me that too many niches which are hard to put into one selling proposition. How can someone who makes pet products be convinving at makeup.. Do you see what I mean?

The Oriflame product range

The Oriflame product range covers a full selection of items from skincare, makeup, bath and body, hair, accessories, wellness and men. The products are strong, and particularly well know over Europe which gives more Europeans something on their own soil which they can sell. This is sometimes a concern if they are interested in working in an MLM for any of the more American based businesses such a Herbalife.

oriflame product range


Who can work for Oriflame?

That’s simple. Anyone, sort of…. Although historically, the majority of their ‘sales consultants’ are female, just by the nature of the product itself and the fact that the company lends itself more to part time working. Something that is key with this business, as with any other MLM is that you do need to have a certain type of character. You need to be forceful and convincing, and let’s face it salesy. Let me go into this a little more here:

As this is direct selling, you need to be able to accept rejection face to face, and most importantly, you need to be prepared to invite your family and friends to join your business, relentlessly (or at least this has been my experience). This is where they start you off. If you are not comfortable holding parties and selling to others DIRECTLY, then I would look at other alternatives such as affiliate marketing, where customers seek you out rather than the other way around.


See my no 1 business recommendation

where you don’t have to sell to your family & friends


How to join Oriflame?

Oriflame reviewThere are two ways to join:

  1. You can join via the consultant who has approached you in the first place
  2. You can find an Oriflame office near you to sign up to the program

Once you have agreed to join, there is no start up fee, but you will need to buy catalogues in order to use them to promote your business. In addition, if you want to sell the products you will have to buy a starter pack, depending on your requirements which contains some samples and promotional material from anywhere between $35 and $70.

Can you make money being an Oriflame Sales consultant?

Yes absolutely. But how hard will it be?

Expect any business that is worthwhile to require some hard work, especially at the beginning. Will you be able to make it a full time income? Maybe. Will you be a millionaire by the end of the year. Rather than saying unlikely, I would in fact say no. So if you are interested in this business, go in with realistic intentions. Traditionally in MLMs of this sort, its only those who were in it from the beginning that are the millionaires.

And bear in mind that 95% of people fail in MLM.

The benefits

  • If you are European or Asian this business is very prolific in these areas and as such you have a really strong support system which you might not get with some of the other more US based MLMs
  • If you are in the US, maybe YOU can be the one to take it there?!
  • You can work when you like, it’s your business to grow
  • Its cheap to join
  • The products are good quality and something you would probably like to sell


The drawbacks

  • Honestly, this business will never make you a fortune, unless you chuck it all in and throw everything at it. And still then there is no guarantee
  • Direct selling, for me, is not something I would ever want to get into. Selling to friends and family is awkward and uncomfortable, and I would rather customers come to me seeking my business than the other way around. There are many other businesses out there where this is possible. This is my no1 recommendation
  • In Europe, this market is becoming swamped with businesses of this kind, mostly run by women who are desperate to find something to fit into their lives and around their children. But don’t give up hope, have a look at this article, it might help
  • Building a team isn’t easy. As I mentioned, throwing parties and searching around for more people you know is tough. Calling that friend you haven’t seen for years just to invite them to an opportunity… cringe!
  • Many people make a small additional part time income with this business, but it often doesn’t amount to more than that.
  • This isn’t such a home based business, there is a lot of socialising and networking required and going out to groups and holding parties to sell your products. Do you have the energy and enthusiasm for that?


My verdict

Oriflame is a good upstanding product. It has a strong reputation, especially across Europe. This is really important as you need to be able to believe in the brand, in order to sell it.

BUT for me, its the direct selling that I just couldn’t stomach.

This is Push marketing where you are seeking out your customers to ‘push’ the product onto them, this can be a tough sell and you have to be pretty thick skinned. The chances of coming across someone that’s interested at that exact point in time and and ready to start a business are a lot lower than say in Pull marketing where a customer comes to you. Its not such a tough sell then.

If you are interested in a business that is more focussed on Pull marketing and working online which means you really are working from home, have a look at this.

Make money online


related articles



Looking for a change of career – what about work from home jobs?
There’s still hope for intelligent mums
What is the herbalife business and is Herbalife a scam?


Please feel free to ask me any questions below or just leave a comment. Thanks!

34 thoughts on “What is Oriflame about? – Another difficult MLM to crack?

  1. RichPersonality says:

    I have tired direct selling before. While I thought that the hardest thing will be talking to people, I was completely wrong. I found it very easy to pitch everyone after a week of training. There was a bigger problem though. It’s very hard and I mean VERY hard to keep your attitude throughout the day if you keep hearing NO 90 times in a row. And if you lose your attitude, then you can’t really sell anything, because you’re not convincing anyone.
    I find affiliate marketing a much better option than doing direct sales.

    • Ruth says:

      Hi RichPersonality. I agree. Some would struggle to pitch to people alone, so at least you had that to start with!

      I personally, am not great at pitching and feel uncomfortable selling, and I would get very down taking no for an answer time after time. It all depends what you can take.!  Thanks for taking the time to write a comment. 

  2. Thank you for your wonderful web page it is a very well wrote page and i think your advice is the best i read on the first four pages on google top marks so even though it aint for me helped my girlfriend make up her mind so again thank you and well done all the best daniel keep up the good work

  3. MCNinja says:

    I have been curious about this company for a while, but being in Canada, I have had little access to information on Oriflame…at least in English.
    Thank you for sharing.
    I am always open minded to mlm and what it can offer its customers and affiliates. It’s good to see that you emphasized direct selling rather than just recruiting.
    Too bad it’s not available yet in Canada and the US.

    • Ruth says:

      Hi MCNinja

      There are other MLMs that are similar that are available in the US and Canada. Take a look at my top 10. This is an article designed for women, but if you like Oriflame, its more of a similar cross section of interests.

      I hope that helps

  4. Shreyas Lucas dsouza says:

    Hi Ruth,

    This is 1 really neat and organised site you got.. I love how you explain very well the different ways to make income full time from home. Also the various options that are there which you have mentioned and explained about. This is really good information for anyone who wishes to start an online business and how they can go about it with out having to lose much time or money.


    • Ruth says:

      Wow, thank you for the compliment Shreyas. I really appreciate it and as ever I am happy to help people find something that suits them. Let me know if I can help you with anything else.

  5. Tempest says:

    I loved your honesty about Oriflame, it actually made me even more interested in it, and possibly even interested in seeing about how to get involved in it. You covered pretty much everything I could need to ask, and you did so in a straightforward and humorous way. You even mentioned the demographics and everything. Thank you so much for your help. I definitely have gained an interest for this.

    • Ruth says:

      Thanks Tempest. I am glad I could help. I believe in sharing what I know as honestly as possible so I am glad that you could see that. Good luck and let me know how you get on!

  6. Juan says:

    I enjoyed reading your post. You actually won my trust when yo mention that we all should expect any business that is worthwhile to require some hard work, especially at the beginning.

    We need more people like you emphasizing that in MLMs of this sort, its only those who were in it from the beginning that are the millionaires. Thank you for opening so many people’s eyes!

    • Ruth says:

      Great news Juan. I am pleased I could help. MLMs are notoriously hard to succeed in and as such very few people do. Don’t get me wrong, SOME people do, but it really is only about 5%! shocking really!

  7. Tasos Perte Tzortzis says:

    Hey there Ruth , interesting company that focuses on cosmetics without offering a wide variety of products.I agree with you , this is important for sales , as you get more targeted plan.

    The initial costs can be covered easily but as you say the European market is full of these products.

    Furthermore your thoughts on MLM in general are right , it takes hard work to build a team and keep it active to drive sales in order to climb up the levels.

    Some people do not like that pushy approach but it is a business model that if taken seriously can lead to much success.

    Thank you for this review , honest.Keep on blogging.

    • Ruth says:

      Thank you Tasos. I hope I have your name right. This is some great feedback and I totally agree. It is possible to be successful with this business, but you have to be the right kind of person. I have reviewed a couple of other MLMs as well, Forever Living, Herbalife and ACN and more to come. Thanks for making a comment

  8. Deanna Martin says:

    I enjoyed your site very much. And this is a really interesting article. I was looking into what is oriflame about and it was good to find something that wasn’t from the oriflame company but a full review. I see your point. You are quite impartial but I don’t think MLM is for me. Thanks for the heads up!

    • Ruth says:

      I am so pleased that I could help Deanna. I am putting together a section on my site with legitimate home based business ideas, which you might want to take a look at if you are looking into working from home. Have a look here . I am adding to this constantly so keep coming back and hopefully there willl be something for you there.

  9. Patti says:

    Great job! Your site has a professional look and provides a lot of great information. I have never heard of Oriflame, but I was looking into MLM programs and your review came up. It’s made me think twice about MLM altogether as I must admit the idea of selling to friends really doesn’t appeal to me but I couldn’t think of an alternative. I am going to look at your suggestion, Thanks!

    Best Regards,


  10. Lou says:

    Hi. Thanks for this review. I had a friends who sold beauty products through another company, not Orifalme but it looks as if it is based on the same model. You are led to believe that you can make a significant amount of money if you hold parties a couple of times a week, but in fat, unless you have huge amounts of sales at each party it is really hard to make a significant income. OK for a bit of pin one but not really the thing if you are serious about making some cash.

  11. Robert Allan says:

    Hello Ruth
    Yet another MLM.
    Not my cup of tea at all simply for the same reason as you stated.
    It’s the direct selling. I’m just not that good a salesman.
    Wealthy Affiliate on the other hand is more my cup of tea and you could say that is direct selling as well but there is a difference in that you are building your own online business and your success or failure is entirely in your hands.
    The big magnet of course is that it’s free to join and you can give it a fair crack of the whip.
    MLM’s on the other hand involve far too much work for little or even no return on your investment.
    MLM’s vs Wealthy Affiliate – no contest really.
    Robert Allan

  12. coughlanmaureen says:

    I thought this post was very well written and clearly pointed out the pros and cons of oriflame.
    Like you this business would definitely not be for me I would hate the direct sales approach and trying to sell the products to family and friends. They would probably feel obliged to buy some products from me whether they wanted to or not.I don’t have the personality for that type of work not forceful enough!

  13. Shannon says:

    Hi Ruth,

    I had never heard of Oriflame, but it sounds like a good product. I’m glad I came across this review because I also don’t really care for MLM businesses, mostly because I don’t like approaching my friends and family about using the products and becoming a salesperson for me. I really like that you have linked to some other business opportunities in your article. It’s very well laid out and easy to read. Thanks!

    • Ruth says:

      Hi Shannon

      Thanks for your lovely comments, that is great that I could help you. I was approached by a friend of mine to go to a Forever Living party the other day. I went, and it was everything I thought it would be. Awful, uncomfortable, I felt sorry for her, she was trying so hard. I just don’t want to be THAT person!

  14. Mark says:

    Hi Ruth – Great post. People seem to have a hang up about MLM businesses. Personally I don’t understand why. Are all businesses some form of MLM. I do agree with you about the selling aspect. – I think sales people are born – they are a strange breed.
    Overall you supplied a lot of useful information within your review. I also found it to be honest and sincere.
    Great post

    • Ruth says:

      Thanks Mark, I am glad I could give you an impartial review. As you mentioned, it’s true, sales people are born, I think. YOu have it or you don’t. Personally, I don’t, but each to their own, or it would be a dull world!

  15. Diana says:

    Hey Ruth,

    I enjoyed your review on Oriflame; though id never heard of it. While it’s good to hear that this MLM opportunity is legit; I’m not a huge fan of them. Especially direct selling! No thank you.

    Although this isn’t my cup of tea, I think my sister and a friend might enjoy this opportunity since they’re obsessed with makeup. Lol

    Thanks for sharing,

    • Ruth says:

      Ha, that’s great. The products are good, and it is definitely more of a European brand. If you, personally, are interested in something that isn’t direct selling, try this.

  16. Peter says:

    Hi Ruth,
    I am not a fan of MLM programs, but I enjoyed your review of Oriflame. Although, I gather you don’t really like the MLM business model, you gave an honest opinion. To succeed in a business like this you will have put in a lot of work and then be able to deal with the rejections, selling to and enrolling family and friends. I think with schemes like this you risk losing your friends and alienating your family. It’s certainly not something I would do.
    Even though this looks like a genuine program and it doesn’t cost too much to start, you’re right to encourage people to try “pull marketing”. Also hard work, but in my opinion a much more agreeable way to earn some money online.
    Thanks for your review,

    • Ruth says:

      Hi Peter.

      Yes i guess I made no secret of the fact that I am not a fan! There are much better ways to earn money having your own business, where you keep your friends! I’m glad I could help you.

  17. Richard U. says:

    I enjoyed the review a lot and quite frankly it flashed my memories back to when i was actually doing driect selling. Hmm don’t even get me started!!

    All in all thanks for this great report. I like your presentation and clear statement of facts which honestly added kudos to more understanding.

    I will always prefer clients and customers come to me. That way is good business delivered in good faith. Not the other way round indeed.

    Thanks again.

    • Ruth says:

      Oh dear, did you have a bad experience too?. Like so many I know, despite the legitimacy of the business, so many people fail and just have to give up as they run out of leads and are sick of visiting baby groups etc and just lurking around trying not to look desparate. SO many. I hope you have found what you are looking for. Thanks for stopping by

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